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Pavel Rodkin. The Design of the Future and the Future of Design

The Design of the Future and the Future of Design

Rodkin, P. (2020). The Design of the Future and the Future of Design. Moscow: Sovpadenie. 200 p. (In Russ.). [Rod'kin, P. (2020). Dizajn budushchego i budushchee dizajna. Moskva: Sovpadenie.].

The research is devoted to the critical analysis, modeling and rethinking of tasks and functions of design, object and subject of design activity at a new stage of development of social, economic and technological systems. Design is considered in the context of fundamental problems of social relations and social forms of the future. The paper raises the problems of post-capitalism, metamodernism, post-truth, precariat, technological displacement, etc. as an actual component of modern design theory.

Language: Russian

Design: Pavel Rodkin

Paperback: 200 pages

Size: 145x205 mm.

ISBN 9785993060145

© Rodkin, P., 2020

© Publishing house "Sovpadenie", 2020


Introduction: How to think about the future?

Design in the 20th century: Between three wars — from the utopia of consumption to the hyper-normalization of late capitalism

Postmodernism: Transgression and its methodological significance for the future

The state of metamodernism: Design and social surplus

Design and post-truth: The problem of communicative destructiveness

Consequences of Globalization: Precariat as a new social object of design

Design and social forms of the future

— What we will eat: Food 2.0 and 3.0

— Where we will live: Eco camouflage and reality sealing

— What we will own: Sharing economy and self-changing things

— How we will behave: Algorithmic communications

— What will not be available to us: New luxury and design for a minority


Key concepts of modern design theory



The design of the future and the future of design

The main merit of Pavel Rodkin's book on design is its broad context: design is presented in it not as a kind of closed world existing according to its own laws, often incomprehensible to the uninitiated, but as a social phenomenon inherent in the everyday life of big cities. With this approach, a conversation about design, and even more so about the design of the future, is impossible without a critical consideration of the state of society as a whole, because design is in many ways a clear embodiment of this state. The socio-philosophical depth required for the chosen angle of design analysis is set by the appeal to the concepts of such authors as Fredric Jameson, David Harvey, Guy Standing and, of course, Karl Marx. Embedding design transformations into a series of socium transitions from one paradigm to another (modernism — postmodernism — metamodernism as the world of the future already emerging in the present), the author demonstrates possible design answers to a number of fundamental questions: where will we live? what will we own? how will we behave? Depending on the nature of these answers, the main dilemma for the design of the future is seen: design will either finally turn into an appendage of marketing and branding, but now in the service not of corporations, but of a "digital" state, very reminiscent of the world from Orwell's novel "1984", or it will reopen in itself life-creating abilities, as it was in the era of "heroic" modernism.

Nikolay Protsenko


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