Paul Rodkin
Industrial brand of the future. Visual revolution during an epoch of the nuclear Renaissance

Moscow, 2009.
112 pages. — Illustrated.
Format 70х100/32
Circulation 1000 copy.
ISBN 978-5-91134-387-3

The main theme of research — judgement of tendencies and problems of a modern industrial brand in Russia, and also possible communicative strategy in a context of the newest global calls. In the book on the basis of an extensive material it is analyzed actual tendencies visual identity and results of the changes occurring in the corporate environment... As the Occasion to research of the given problem has served rebranding of «Rosatom». In research the effective model of creation and development of a modern industrial brand is offered Read more in Russian...

Paul Rodkin
Visual politics. Brand of Russia

Moscow, 2007.
160 pages. — Illustrated.
Format 70х100/32
Circulation 5000 copy.
ISBN 978-5-903060-12-2

Research is devoted to strategy and problems state and territorial brending, to questions of creation of signs and corporate identity in modern state communications. The book is actual as a theoretical and practical material on creation of effective communicative technologies and positive brand of Russia Read more in Russian...

Paul Rodkin
Futurism and modern visual art

Moscow, 2006.
256 pages. — Illustrated.
Format 70х100/32
Circulation 3000 copy.
ISBN 5-903060-31-5

This edition present an example of cultural and art value of Russian futurism for modern visual art is undertaken and to compare with a heritage of futurists to works in the field of modern typographics and graphic design Read more in Russian...

Paul Rodkin
Orange visual revolution

Corporate identity against sign systems. Escalation of design and escalation of authority.

Moscow, 2005.
40 pages.
Format 84х108/32
Circulation 300 copy.
ISBN 5-88915-016-2

Orange revolution is not only the universal form of the protest or a political technology; it is ideal model of sign confrontation, escalation of a new reality Read more in Russian...

Paul Rodkin
Existential interfaces

Communicative experiences of visual and signs reality.

Moscow, 2004.
190 pages. — Illustrated.
Format 60х84/16
Circulation 300 copy.
ISBN 5-7282-0207-1

Modern development of a civilization is some kind of axial time of a new reality and the new interface of life. This whirlpool of events forces to experience the communications as the most important and authentic existential experience. Our problem — to grope and aggravate the most important and key problems of the communications to start there poison. We should open arteries of a reality. Modern system should be destroyed! But in the name of what? Read more in Russian...

Paul Rodkin
New visual perception

Modern visual art in conditions of new perception challenge.

Moscow, 2003.
172 pages.
Format 60х84/16
Circulation 200 copy.
ISBN 5-7282-0194-6

We live during an epoch new perceptual a call developing in conditions of amplification of global visual communications! Occurs not only transformation of more and more increasing volume of an external reality, but also irreversible change of an internal reality of the subject Read more in Russian...