PRDESIGN.RU Author Monographs Publications Contact Ru

Pavel Rodkin

Pavel Rodkin

PhD Art History. Associate Professor at National research university Higher school of economics Department of Integrated Communications.

Member of Moscow Union of Artists.

The expert on visual communications and branding.

Author of books, studies and publications on corporate and government communications, branding, design and media. Columnist in russian mass media.


. 13

Pavel Rodkin
Cinemapolitics. 13 experiments on hermeneutics of modern cinema

Moscow, 2018.
184 pages. Illustrated.
ISBN 978-5-9500565-3-6

The study is devoted to hermeneutics of cinema of the twentieth century, the disclosure of the excluded content and the work of film policy based on the analysis of more than a hundred foreign and Soviet/Russian films. The book will be of interest to all who are interested in the phenomenon of mass culture, cinema and the essence of power in their philosophical, sociological and cultural-political interpretation.


Reality shock. From the representation of consumption to the representation of war

Pavel Rodkin
Reality shock. From the representation of consumption to the representation of war: Critical essay

Moscow, 2016.
112 pages. Illustrated.
ISBN 978-5-903060-99-3

In the XXI century, the war turns into a reality show, involving the broad masses in virtual reality is replaced by simulacrum and is endowed with properties that can be controlled in real-time. The author carried out extensive work on the study of the representation of "war" in the transition from the globalisation of consumption the globalisation of war and the development of the network of the panoptic technology. The book is of interest to political scientists, sociologists, culturologists, as well as anyone interested in global communication processes in modern society.

Stanford University Library

Princeton University Library

University of Toronto Library

Place Brand-identification. Territorial branding: a new pragmatic identity

Pavel Rodkin
Place Brand-identification. Place branding: a new pragmatic identity

Moscow, 2016.
248 pages. Illustrated.
ISBN 978-5-903060-70-2

The study is devoted to the comparative analysis, systematization and classification of meaning and shaping the brand identify urban, regional and global branding of countries. The introduction of the concept of "brand identification" in the context of territorial branding allows you to more adequately define and distinguish the subject area, as well as to address methodological and terminological confusion. The book is of practical interest for customers, developers, and brand managers in the field of territorial branding and marketing.

The media and society. Three attempts to open the subject of power

Pavel Rodkin
The media and society. Three attempts to open the subject of power: Critical essay

Moscow, 2016. 72 pages. Illustrated.
ISBN 978-5-903060-36-8

The study examines the phenomenon of modern Internet communications as a tool of power (and control). This problem is a matter of great scientific debate and relevant to the understanding of such phenomena as capitalism, power, information society, Internet, new media etc. the Author traces the empirical material, the formation of a new reality the attitude of power and control in the information society.

Stanford University Library

Princeton University Library

The revolution has lost color

Pavel Rodkin
The revolution has lost color. The color revolutions 20042014: Humanities and Communications phenomenon new type of war

Moscow, 2015. 120 pages.
ISBN 978-5-903060-47-4

The book is devoted to the study of Humanities and communication technologies "color revolutions" that occurred in the world from 2004 to 2014 and reflects the changing nature of the modern "color revolutions" that allows us to reinterpret this phenomenon in the context of global socio-political processes.

Stanford University Library

Princeton University Library

Industrial brand of the future. Visual revolution during an epoch of the nuclear Renaissance

Pavel Rodkin
Industrial brand of the future. Visual revolution during an epoch of the nuclear Renaissance

Moscow, 2009. 112 pages. Illustrated.
ISBN 978-5-91134-387-3

The main theme of the study is to understand the trends and problems of modern industrial brand in Russia, as well as possible communication strategies in the context of new global challenges. In the book, based on extensive material analyses current trends in visual identity and the results of the changes taking place in a corporate environment... the Reason for the study of this problem was the rebranding of the state Corporation "Rosatom". The study proposed an effective model for the creation and development of modern industrial brand.

Visual politics. Brand of Russia

Pavel Rodkin
Visual politics. Brand of Russia

Moscow, 2007.
160 pages. Illustrated.
ISBN 978-5-903060-12-2

The study focuses on the strategies and issues of national and regional branding, creating logos and corporate identities in the modern public communications. The book is relevant as a theoretical and practical material to create an effective communication technologies and the positive image of Russia.

Stanford University Library

Princeton University Library

Futurism and contemporary visual art

Pavel Rodkin
Futurism and contemporary visual art

Moscow, 2006.
256 pages. Illustrated.
ISBN 5-903060-31-5

This publication seeks to examine the cultural and artistic value of Russian futurism to contemporary visual art and match the legacy of futurist works in the field of contemporary typography and graphic design.

Stanford University Library



Trump's Confrontation With China Will Add Yet Another Headache to America
Pavel Rodkin, Associate Professor at the National Research University High School of Economics (NRU-HSE) and member of Rossiya Segodnya's Zinoviev Club, also believes that the potential economic conflict between China and the US will shatter the established balance of power.

Liberals and Power
The goals of liberal ideology and policy remain incomprehensible to Russian society, Zinoviev Club member Pavel Rodkin asserts.

Globalism as a New Phase of Monopolism
A hundred years after its publication, Vladimir Lenins work titled Imperialism, the Highest Stage of Capitalism has not lost its significance in Russia, says Pavel Rodkin, a member of the Zinoviev Club.

Political branding in Russia and Kazakhstan
The global brand of color revolutions and integration is a successful competitor in Kazakhstan, the assistant professor of the department of integrated communications of the Higher School of Economics of the National Research University, Pavel Rodkin, said.

Aesthetics of death as a terrorist weapon
International terrorism uses consumer society’s language and technology for self-advertising, says Zinoviev Club member Pavel Rodkin.

The Shock Doctrine: From Chicago Boys to Black International
No country in the world has escaped the shock therapy of global neoliberalism, writes Pavel Rodkin, a member of the Zinoviev Club.

The Traditional State and Civil Society
The traditional state is the last defender of freedom and social guarantees, says Pavel Rodkin, a member of the Zinoviev Club.

Philosophical aspect of the UN
Today the world is following the 70th session of the UN General Assembly, and experts of the Zinoviyev Club contributed to a discussion about the prospects of the UN. Pavel Rodkin, a member of the Zinoviyev Club, recalled that the UN was created on the basis of the ideology of progress and humanism, which determined the development of industrial society in the second half of the 20th century.

Consumption as an Ideology of Degeneration of 'Westernism'
Zinoviev Club member Pavel Rodkin considers why consumption remains an absolute and uncontested value for Russian society.

What Color Revolution Does the United States Have in Mind for Russia?
New US Ambassador to Russia John Tefft will be packaging the coup in public protests, says Zinoviev Club member Pavel Rodkin.

The Anti-Russian World
The formation of the anti-Russian world has been taking place for years in the post-Soviet space, primarily in the sphere of mentality rather than geography, according to Zinoviev Club member Pavel Rodkin.

Dismantling the Welfare State
Zinoviev Club member Pavel Rodkin analyzes Mikhail Prokhorovs major new policy article and explains where global capitalisms local emissaries want to lead Russia.


You can direct all questions and offers to the specified addresses. I shall be glad to answer your letters.





Lectures and master classes

The army commercial: how to sell violence, death, war, domination and everything that is not connected with pleasure and comfort

The lecture is devoted to the analysis of television commercials armies in the world, divided into three blocks: 1) is the army of Europe and South-East Asia; 2) advertising of the US army (different types of troops); 3) is the Russian army. On the basis of a large number of multimedia materials the author considers the actual communicative problems associated with the production of such an advertising product, identifies modern solutions and basic forms of presentation, approaches to solving the problems of creating communication between the army and society.

Modern advertising as a universal instrument of influence on the mass consciousness covers all spheres of life of modern society, is no exception and the armed forces. In contrast to propaganda, advertising uses a more understandable and relevant to modern consumer society language of communication and system of images.

The lecture deals with the problems of forming a visual and symbolic image of the army, the main semantic messages, key subjects, methods of presenting the material. Special attention is paid to advertising the US army, which is the leader in the serial production of army advertising for different branches of the army. We consider separately the situation with advertising of Russian army.

© (20032017) Pavel Rodkin

16 +